The great thing about writing a blog is that it’s an opportunity for your own voice to shine through. Your style should be engaging so that it carries people along through difficult ideas and encourages readers to come back to read more. It also encourages people to comment and interact with you, which is great for traffic. All writers have their own individual voice, you should try to find your own.
Come up with a great idea and brand to showcase your skills and knowledge then work out your unique selling point, even if you’re not actually selling anything.
Use categories to organize the content on your website, think of them like a table on contents. Some things to keep in mind when using categories, don’t have too many categories or your site could become unwieldy. Don’t put posts into too many categories. Try to use up to two categories per post. Think of categories as navigation elements and build them into your site structure.